民國114年 第2梯次 國貿業務乙級 學科
第64題
A: What are the selling points of your product? B: _____
題目
A: What are the selling points of your product? B: _____
- (1) In addition to a vast network of distributors across the country, we have more than 30 offices around the world.
- (2) If you order 200 units or more, you will receive a five percent special discount.
- (3) It's designed to conserve energy and it rarely needs servicing.
- (4) It is compact, easy to use, and is the most powerful too l in its class.
官方答案
(3) It's designed to conserve energy and it rarely needs servicing.、(4) It is compact, easy to use, and is the most powerful too l in its class.
解析
本題考查商品賣點表達。A 問產品賣點，B 應回答產品特性優勢。選項 3「設計省能源、少需維修」與選項 4「輕巧、易用、同級最強」均屬產品本身賣點。選項 1 敘述通路分佈屬公司優勢非產品賣點。選項 2 提及大量折扣屬交易條件非產品特性。故正確答案為 3、4。
AI 參考解析（推得答案已與官方答案比對一致），非官方公告內容，僅供備考參考。