民國115年 第1梯次 國貿業務乙級 學科

第69題

A: What are the selling points of your product? B: _____

題目

A: What are the selling points of your product? B: _____

  1. (1) It's designed to conserve energy and it rarely needs servicing.
  2. (2) In addition to a vast network of distributors across the cou ntry, we have more than 30 offices around the world.
  3. (3) It is compact, easy to use, and is the most powerful tool in its class.
  4. (4) If you order 200 units or more, you will receive a five percent special discount.

官方答案

(1) It's designed to conserve energy and it rarely needs servicing.、(3) It is compact, easy to use, and is the most powerful tool in its class.

解析

問句詢問的是「產品的賣點」,答覆應聚焦產品本身的特性與利益。選項1強調節能設計與低維修需求,選項3強調體積輕巧、操作簡便、同級產品中效能最強,兩者皆屬產品賣點。選項2陳述的是經銷網絡與全球據點,屬於公司通路規模與企業實力,並非產品本身的特色;選項4是訂購數量達一定門檻的價格折扣,屬交易條件,均不能回答賣點。

AI 參考解析(推得答案已與官方答案比對一致),非官方公告內容,僅供備考參考。

官方資料